The ace digital payment app- Bharat Interface for Money has seen a record 17 million installations so far according to NITI Ayog. This is a world record as it was launched just at the end of December last year. The NITI Ayog’s CEO- Amitabh Kant described that what matters is to keep the momentum for the BHIM drive.
The BHIM App as a digital payment interface is getting increasingly accepted among people especially in the context of the demonetisation driven digital payment campaign according to the NITI CEO.
One updation in the form a new payment option ‘Pay to Aaadhar was made since its launch. Now the app is available in seven vernacular languages besides Hindi and English. Both Android and iOS versions are well running among users. NITI Ayog data shows the turnover using the app was Rs 356 during January.
The NITI Ayog is promoting other digital payment efforts as well. Lucky Grahak Yojana and Digi-Dhan Vyapar Yojana are the two one focusing the household and Business segments. Though the mainstream digital payments platforms were developed by NPCI, the NITI Ayog is making big efforts on the promotional side.