PURA- Provision of Urban Amenities in Rural Areas is an idea that contains possible solutions to a number of problems that afflict Rural India such as unemployment, isolation from markets, lack of connectivity and immigration to cities. The National Commission on Enterprises in the unorganized informal sector has proposed plot projects for growth poles applying the PURA principles. The objective is to expand productions and employment in the unorganized enterprises around existing clusters of industrial activities and services as well as encourage the formation of new clusters.